LOGO USE

Race Across America Logo Usage Guidelines

 

In order to preserve the coherence of its image and fulfill contractual obligations, the RAAM logo must be correctly implemented.

 

Everyone:

  • You may use the RAAM logo on your website provided each Logo links to the Race Across America website (www.raceacrossamerica.org).

RAW Racers:

  • You may use the RAAM logo on your promotional and sponsorship materials.

  • You may use the RAAM logo on race clothing, crew clothing, or clothing you provide or sell to raise funds provided the clothing also has your team name.

  • You may not give away or sell clothing with just the RAAM logo on it.

  • Color and Black and White files are available through the web site.

  • Only use files provided by the Race Across America and do not alter or redraw the logo.

Main Points

  • The shape of the RAAM logo may not be altered, overlapped, overlaid, or obscured.

  • The RAAM logo must be clearly separate and distinct from other text and images.

  • The .JPG file formats are meant for digital (on-screen) use only.

  • The .Ai file formats are high resolution vector files meant to be used for screen printing and other digital printing.

  • The logo must always appear against a single color background. This should be white. If the logo is to appear on a background of a different color, please contact us for approval.

Screen Printing Process

 

1 Color – Black

For black and white only reproduction.

Use on white only background.

 

 

 

 

 

 

2 Colors - Black and Blue

Use with 2 color process.

Use on a light background.

Color Consistency - 

Use the following color schemes for the Blue in the color logo.

 

Blue:

C=68 M=34 Y=0 K=0 : R=81 G=145 B=205 : Pantone Coated #279 : WED #5191CD

RAAM, PO Box 19590, Boulder, CO 80308

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