LOGO USE
Race Across America Logo Usage Guidelines
In order to preserve the coherence of its image and fulfill contractual obligations, the RAAM logo must be correctly implemented.
Everyone:
-
You may use the RAAM logo on your website provided each Logo links to the Race Across America website (www.raceacrossamerica.org).
RAW Racers:
-
You may use the RAAM logo on your promotional and sponsorship materials.
-
You may use the RAAM logo on race clothing, crew clothing, or clothing you provide or sell to raise funds provided the clothing also has your team name.
-
You may not give away or sell clothing with just the RAAM logo on it.
-
Color and Black and White files are available through the web site.
-
Only use files provided by the Race Across America and do not alter or redraw the logo.
Main Points
-
The shape of the RAAM logo may not be altered, overlapped, overlaid, or obscured.
-
The RAAM logo must be clearly separate and distinct from other text and images.
-
The .JPG file formats are meant for digital (on-screen) use only.
-
The .Ai file formats are high resolution vector files meant to be used for screen printing and other digital printing.
-
The logo must always appear against a single color background. This should be white. If the logo is to appear on a background of a different color, please contact us for approval.
Screen Printing Process
1 Color – Black
For black and white only reproduction.
Use on white only background.
2 Colors - Black and Blue
Use with 2 color process.
Use on a light background.
Color Consistency -
Use the following color schemes for the Blue in the color logo.
Blue:
C=68 M=34 Y=0 K=0 : R=81 G=145 B=205 : Pantone Coated #279 : WED #5191CD